Flagship Program

TMS knew that expectant mothers were completing their baby registries earlier in their pregnancies and that a new program needed to be developed so that marketers could reach moms-to-be before she registered and before important branding decisions were being made. Because of this need, TMS approached Destination Maternity ® Corporation, the largest designer and retailer of maternity apparel, with the idea of creating a cooperative gift bag to be given to their first-time customers.

Destination MaternityIn 2004 we launched what would soon become the premier and top-performing expectant mother program, incorporating everything from flawless distribution controls and impeccable reporting, to back-end market research for measuring impact and conversion.

Destination Maternity™: