Flagship Program

TMS knew that expectant mothers were completing their baby registries earlier in their pregnancies and that a new program needed to be developed so that marketers could reach moms-to-be before she registered and before important branding decisions were being made. Because of this need, TMS approached Destination Maternity ® Corporation, the largest designer and retailer of maternity apparel, with the idea of creating a cooperative gift bag to be given to their first-time customers.

In 2004 we launched what would soon become the premier and top-performing expectant mother program, incorporating everything from flawless distribution controls and impeccable reporting, to back-end market research for measuring impact and conversion.

Destination MaternityTo address the growing demand among gift bag participants to integrate digital media into their offline initiatives, TMS began representing Destination Maternity’s email program in 2006. Since then we have achieved countless email success stories through hundreds of deployments and an array of proven strategies.

Destination Maternity™: